» » The Design Experience: The Role of Design and Designers in the Twenty-First Century
How are we to understand the changing role of design and designers in the new age of consumer experience? Drawing on perspectives from cultural studies, design management, marketing, new product development and communications theory, The Design Experience explores the contexts, practices and roles of designers in today's world, providing an accessible introduction to the key issues reshaping design. The book begins by analysing how consumers acquire meaning and identity from product and other experiences made possible by design. It then explores issues of competitiveness, innovation and management in the context of industry and commerce. If designers are creators of human experiences, what does this mean for their future role in culture and commerce? Subsequent chapters look at new ways in which designers conduct user research and how designers should communicate about design and decision-making with key stakeholders. The authors conclude with a discussion of the design 'profession': will that label be a help or hindrance for tomorrow's designer? Written for students of design, design management, cultural and business studies, The Design Experience is also of interest to practitioners of design, marketing and management. Illustrated case study material is integrated into the text, and the book also includes a glossary, and extensive references.

The Design Experience: The Role of Design and Designers in the Twenty-First Century

Author: Rachel Cooper,Mike Press

Title: The Design Experience: The Role of Design and Designers in the Twenty-First Century

ISBN: 0566078910

ISBN13: 978-0566078910

Publisher: Routledge (June 28, 2003)

Language: English

Subcategory: Management & Leadership

Size pdf version: 1859 kb

Size epub version: 1817 kb

Size fb2 version: 1266 kb

Rating: 4.8/5

Pages: 224 pages


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