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Survey research applications cut across many institutional, disciplinary, and technical boundaries. The main purpose of this concise, one-color text is to bring together the various techniques and principles, skills, and activities that are required to conduct effective survey project. In writing this text the authors have kept two criteria in mind: 1) Is the information sufficient? and 2) is it necessary? The handbook-style format provides an easy-to-use guide for survey research projects in many different fields. The new edition consistently maintains the original How-To Format, including the popular Checklists, Guidelists, and Examples.

Survey Research Handbook (Paperback)

Author: Pamela Alreck,Robert Settle

Title: Survey Research Handbook (Paperback)

ISBN: 0256103216

ISBN13: 978-0256103212

Publisher: McGraw-Hill/Irwin; 2 edition (August 1, 1994)

Language: English

Subcategory: Marketing & Sales

Size pdf version: 1575 kb

Size epub version: 1216 kb

Size fb2 version: 1638 kb

Rating: 4.9/5

Pages: 496 pages


Reviews (7)
JoJogar
Useful, helped with my business class.
JoJogar
Useful, helped with my business class.
TheMoonix
This book was selected for one of the four research classes required for my doctorate program in counseling psychology. It was a very useful resource for some other classes I took that required the use of statistical data. I kept it after completing my coursework. I have also used it as a reference for my dissertation.
TheMoonix
This book was selected for one of the four research classes required for my doctorate program in counseling psychology. It was a very useful resource for some other classes I took that required the use of statistical data. I kept it after completing my coursework. I have also used it as a reference for my dissertation.
Chillhunter
As text books go this one is great. I even kept it!
Chillhunter
As text books go this one is great. I even kept it!
Lilegha
The text book was necessary for the class I was taking. It was very informative and was written in such away that I understood the material.
Lilegha
The text book was necessary for the class I was taking. It was very informative and was written in such away that I understood the material.
SupperDom
So much better than book rate!!
SupperDom
So much better than book rate!!
Dilkree
It's an excellent book very easy to read and understand. Especially if you don't know anything about surveys.
Dilkree
It's an excellent book very easy to read and understand. Especially if you don't know anything about surveys.
Mr_NiCkNaMe
This handbook, The Survey Research Handbook, 3 ed.; helps enable less-computer literate researchers render graphic representations of various types of raw data into easily understood models.
Mr_NiCkNaMe
This handbook, The Survey Research Handbook, 3 ed.; helps enable less-computer literate researchers render graphic representations of various types of raw data into easily understood models.
This is a very complete resource for survey research, if that's you're thing. Covers sampling, the instruments themselves, and collection and processing.
This is a very complete resource for survey research, if that's you're thing. Covers sampling, the instruments themselves, and collection and processing.

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